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Skill Area

🗂️ Program Design

I design and launch structured ecosystem initiatives from concept to scale — roadmapping, stakeholder alignment, execution, and iteration.

Program RoadmappingStakeholder AlignmentKPI DefinitionLaunch & ExecutionPost-Program Analysis
Featured Projects

Work on display

City Clubs City community
Community Program
Scaler City Clubs
Community as a brand

Created and scaled micro-communities within Scaler's customer base across cities — nurturing brand ambassadors to drive organic engagement and referrals with negligible budgets.

Activated community from scratch to 15,000 members — 300% growth in one year
70% engagement rate sustained across city chapters
28% L2P ratio amongst brand ambassadors via referral programs
Net revenue of ₹250K USD in 2025 · 5M+ overall reach
15K+
Members
300%
Growth
70%
Engagement
₹250K
Revenue
Discord Discord stats
Community Program
Discord Community @ Scaler
Brand as a tech & community enabler

Built a community empowering students and non-customers — promoting free learning and establishing Scaler as a trusted brand in the Indian tech industry.

Grew from 50K to 140K users over 2 years
60% engagement rate MoM sustained for 2 years
Drove prospective leads into the sales funnel
140K
Users
60%
MoM engagement
2 yrs
Sustained growth
Alumni Alumni 2
Community Program
Alumni Community Activation
Alumni as a brand

Activated and nurtured Scaler's alumni community from scratch — building brand trust and referral-centric revenue programs that consistently drove conversions.

Built from scratch to 2000+ members in one year
50% engagement rate maintained
20% L2P ratio via multiple referral programs
Net revenue of ₹300K USD in 2025
2000+
Members
50%
Engagement
₹300K
Revenue
Brand Champions Brand Champions 2
Influencer & Referral
Brand Champions
Influencer partnerships

Drove high-intent referral leads via tech influencer collaborations and customer testimonial amplification across platforms.

Increased high-conversion leads by 200% in 2024
Net revenue of ₹150K USD · ₹20K USD new leads in 2026
18% L2P ratio — highest across all revenue activities
200%
Lead growth
₹150K
Revenue
18%
L2P (best)
Budding 1 Budding 2 Budding 3 Budding 4
B2B / B2C Program
Budding Innovators Program
STEM in early education

An alt-school program driving innovation and STEM skills among school kids. Built B2B partnerships across educational institutions and CSR programs in India and the Middle East.

15+ B2B partnerships with institutions, Edu departments & CSR programs across India & Middle East
2000+ B2C customers · $40K USD annual revenue YoY
Helped raise $50K+ USD in VC funds and grants for the company
15+
B2B partnerships
2000+
B2C customers
$40K
Annual revenue
$50K+
Funds raised