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Skill Area

๐Ÿ“ข Brand & Growth Marketing

Leveraging brand, content IP, and referral-driven initiatives to grow ecosystem reach โ€” 5M+ impressions across campaigns.

Brand PositioningReferral MarketingSocial Media StrategyContent IPInfluencer Partnerships
5M+
Total impressions across all campaigns
60+
Social media posts & 10+ campaigns
200%
Lead growth via Brand Champions (2024)
Capabilities

Brand & growth in practice

Brand Positioning

Positioning brand within ecosystem communities for trust & recall
Building consistent brand voice across platforms
Translating brand strategy into community-native content

Referral Marketing Programs

Designing end-to-end referral program architecture
Ambassador and power-user referral incentive design
Tracking L2P ratios and optimising for conversion

Social Media & Content IP

Platforms: Instagram, YouTube, LinkedIn
Content IP series: Behind the Win, Community Unfiltered, Codeyil Iyuvar
Cinematic content: Away from Keyboard

Influencer & Partner Campaigns

Collaborating with tech influencers for high-intent lead generation
Customer testimonial amplification campaigns
Hotstar campaign creatives โ€” March 2026
Campaign Creatives

Visual work

Hotstar Hotstar WT20 Brand Social
Campaign Links

Work samples

Influencer Partnership Campaigns YouTube โ†— YouTube โ†— Instagram Reel โ†—
Behind the Win โ€” Success Stories Series โ†— Episode โ†— Playlist โ†—
Community Unfiltered Episode 1 โ†— Playlist โ†—
Cinematic โ€” Away from Keyboard Watch โ†—
Web Series โ€” Codeyil Iyuvar Watch Series โ†—
Tools
WebEngageGoogle AdsGoogle AnalyticsCanvaInstagramYouTubeLinkedIn